I’m fascinated by SEO–the curious illusion I have in my head about the spider that crawls through the system, back and forth between laptop and computer, desperately looking for some pattern or connection worthy of his time.

I knew from the very beginning that this forum, stinkwallet, would most likely become a muddled mess of confusion.  Like my very brain, I imagined this place to be a raucous of thoughts, pictures, and useless tidbits of information.

But SEO and all that it’s taught me about this new universe, has tonight taught me something about myself too.  Out of all the tidbits, the crumbs, and the graffiti on the wall, this spider has found me to be a significant “not onlyer”.  I won’t even write the two words directly beside each other if I can help it (“not” and “only”, that is), for fear that I might keep this spider well fed on the fuel that I’ve been feeding it.

But what does it say about myself?  It certainly leads me to believe even more that I’ve no sense of my personal brand–that this place is more of an experiment in the ways of the internet, than something of any true value.  It certainly has me believing more than that though.

The unconscious writing on the wall.

The writing that’s hiding behind the heavy, sloppy, oily graffiti.

The writing that’s begging for another me to suddenly show itself through the muck and the mud.  That, dare I say it, I have been doing one thing while all the while looking for something else.

It all sounds frighteningly too familiar if you ask me.

I keep writing the same way.

But apparently tweeting will destroy our minds before we manage to destroy them ourselves.

If we ever thought that the end of ourselves would be the downfall of technology, be assured that there is still hope for biological self-destruction.

Day after day, the simple joy of analytics, seo, and backlinks keep us helplessly distracted, but be aware.

We are all completely capable of taking ourselves down from the inside.